Shouchang Chen

Zhejiang University - School of Management

Hangzhou, Zhejiang Province 310058

China

  • Zhejiang University - School of Management

SCHOLARLY PAPERS

2

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559

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Scholarly Papers (2)

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1.

Bargaining in Live Streaming Commerce with Online Celebrity

Number of pages: 58 Posted: 23 Sep 2024 Last Revised: 24 Sep 2024
Qianqian Chen, Shouchang Chen, Lin Liu, Yi Yang and Chun Dong
Zhejiang University, Zhejiang University - School of Management, Beihang University, School of Management, Zhejiang University and Zhejiang University
Downloads 280 (235,793)

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live commerce, online celebrity, endogenous bargaining power, followers, channel coordination

2.

Return or Not? Joint Pricing and Refund Optimization for Omni-Channel Retailing

Number of pages: 57 Posted: 09 Jun 2022
Shouchang Chen, Yun Fong Lim, Yimeng Sun and Zhenzhen Yan
Zhejiang University - School of Management, Singapore Management University - Lee Kong Chian School of Business, Nanyang Technological University (NTU) and Nanyang Technological University
Downloads 279 (235,793)

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product returns, omni-channel retailing, joint pricing and refund optimization, discrete choice model, data-driven