Xiaoyu Ma

Beijing Foreign Studies University

No.19 North Xisanhuan Avenue, Haidian District

Beijing, 100089

China

  • Beijing Foreign Studies University

SCHOLARLY PAPERS

2

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237

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Scholarly Papers (2)

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1.

User Education as Operational Levers: A Field Experiment on Selling Data Products

Number of pages: 43 Posted: 09 Mar 2023 Last Revised: 29 May 2025
Tian Lu, Xiaoyu Ma, Yifan Dou, Feiteng Huang and Xingyuan Yuan
Arizona State University (ASU) - Department of Information Systems, Beijing Foreign Studies University, Fudan University - School of Management, University of Houston and Beijing Colorful Clouds Technology Co., Ltd
Downloads 158 (409,141)

Abstract:

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Behavioral Learning, Data Product Operation, Data Value, Field Experiment, User Education

2.

Revenue Sharing Contracts and Coordination in the Mobile Service Supply Chain

Number of pages: 33 Posted: 10 Jun 2022
Xiaoyu Ma, Feiteng Huang, Xue Li and Jihong Zhang
Beijing Foreign Studies University, University of Houston, Beijing Foreign Studies University and Beijing Foreign Studies University
Downloads 79 (677,269)

Abstract:

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Supply chain coordination, Revenue sharing contracts, Newsvendor decisions, Mobile service chain