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Samuel Domdey

Technical University Hamburg-Harburg (TUHH)

Schwarzenbergstrasse 95

Hamburg, DE Hamburg D-21071

Germany

  • Technical University Hamburg-Harburg (TUHH)

SCHOLARLY PAPERS

2

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TOTAL CITATIONS

41

Scholarly Papers (2)

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1.

The power of generative marketing: Can generative AI create superhuman visual marketing content?

International Journal of Research in Marketing, Forthcoming.
Number of pages: 44 Posted: 07 Nov 2023 Last Revised: 12 Sep 2024
Jochen Hartmann, Yannick Exner and Samuel Domdey
TUM School of Management,Technical University of Munich, TUM School of Management,Technical University of Munich and Technical University Hamburg-Harburg (TUHH)
Downloads 4,451 (5,734)
Citation 41

Abstract:

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generative AI, marketing effectiveness, productivity, content creation, artificial intelligence, digital marketing

2.

Automated Image Analysis (AIA)

Number of pages: 8 Posted: 06 Sep 2022 Last Revised: 12 Oct 2022
Jochen Hartmann and Samuel Domdey
TUM School of Management,Technical University of Munich and Technical University Hamburg-Harburg (TUHH)
Downloads 287 (270,229)

Abstract:

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image analysis, deep learning, computer vision, image feature extraction