Jochen Hartmann

University of Hamburg

MoorweidenstraƟe 18

Hamburg, 20148

Germany

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Scholarly Papers (1)

1.

The Power of Brand Selfies in Consumer-Generated Brand Images

Number of pages: 58 Posted: 11 Apr 2019
University of Hamburg, University of Hamburg, University of Hamburg and Columbia Business School - Marketing
Downloads 167 (176,324)

Abstract:

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User-Generated Content, Social Media, Deep Learning, Natural Language Processing