Arcisstrasse 21
Munchen, 80333
Germany
TUM School of Management,Technical University of Munich
SSRN RANKINGS
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generative AI, marketing effectiveness, productivity, content creation, artificial intelligence, digital marketing
Sentiment Analysis; Meta-Analysis; Natural Language Processing; Machine Learning; Transfer Learning; Deep Contextual Language Models; Text Mining
Generative AI; Artificial intelligence; Decision support; Content creation; Information systems
User-Generated Content, Social Media, Image Analysis, Deep Learning, Natural Language Processing, Interpretable Machine Learning
generative AI, digital marketing, image analytics, advertising effectiveness
conversational artificial intelligence, algorithmic bias, voting advice applications, natural language processing, ChatGPT
diversity, online advertising, social inequality, racism, machine learning
generative AI, computer vision, image mining, machine learning, image classification, marketing insight
decision tree ensembles, random forests, bagging, boosting, classification, machine learning
image analysis, deep learning, computer vision, image feature extraction
generative AI, large language models, private investors, retail investors, financial portfolio risks, financial decision making
Machine Learning, Hashtags, Social Media, Image Analysis, User-Generated Content, Deep Learning
video mining; image analysis; object detection; deep learning; computer vision; unstructured data
generative AI, product search, e-commerce, image analytics, prompt adherence
Service Failure and Recovery, Text Mining, NLP, Language Theory, Large Language Models (LLMs), Machine Learning
