Arcisstrasse 21
Munchen, 80333
Germany
TUM School of Management,Technical University of Munich
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generative AI, marketing effectiveness, productivity, content creation, artificial intelligence, digital marketing
AI in Disguise—Quasi-Experimental Analysis of a Large-Scale Deployment of AI-Generated Ads
Generative AI, Digital Marketing, Image analytics, Advertising
Generative AI; Artificial intelligence; Decision support; Content creation; Information systems
Sentiment Analysis; Meta-Analysis; Natural Language Processing; Machine Learning; Transfer Learning; Deep Contextual Language Models; Text Mining
User-Generated Content, Social Media, Image Analysis, Deep Learning, Natural Language Processing, Interpretable Machine Learning
diversity, online advertising, social inequality, racism, machine learning
conversational artificial intelligence, algorithmic bias, voting advice applications, natural language processing, ChatGPT
Language of Images: Classifying Marketing Images with Transformers and Vision Language Models
visual marketing, automated image classification, vision language models, vision transformers, convolutional neural networks, generative ai, GenAI
generative AI, large language models, private investors, retail investors, financial portfolio risks, financial decision making
decision tree ensembles, random forests, bagging, boosting, classification, machine learning
image analysis, deep learning, computer vision, image feature extraction
generative AI, product search, e-commerce, image analytics, prompt adherence
Sounds Like Success: The Influence of Vocal Features in Marketing Communications
Marketing Communications, Speech Acts, Vocal Features, Crowdfunding, Point-Of-Sale Advertising
Machine Learning, Hashtags, Social Media, Image Analysis, User-Generated Content, Deep Learning
Service Failure and Recovery, Text Mining, NLP, Language Theory, Large Language Models (LLMs), Machine Learning
video mining; image analysis; object detection; deep learning; computer vision; unstructured data
face analysis, deep learning, brand preferences, social media mining
