Steven Pentland

Boise State University

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Sounds Like Success: The Influence of Vocal Features in Marketing Communications

Number of pages: 107 Posted: 29 Oct 2025

Anne Hamby, Dennis Herhausen, Davide Orazi, Stephan Ludwig, Steven Pentland and Jochen Hartmann

Boise State University - College of Business & Economics, VU University Amsterdam, Monash University - Department of Marketing, Monash University, Boise State University and TUM School of Management,Technical University of Munich

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