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Stephan Ludwig

Monash University

SCHOLARLY PAPERS

2

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845

TOTAL CITATIONS

1

Scholarly Papers (2)

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1.

Navigating Endogeneity in Marketing Research

UNSW Business School Research Paper Forthcoming
Number of pages: 50 Posted: 08 May 2025 Last Revised: 22 Jul 2026
Dennis Herhausen, Harald Van Heerde, Stephan Ludwig and Dhruv Grewal
VU University Amsterdam, UNSW Australia Business School, School of Marketing, Monash University and Babson College - Marketing Division
Downloads 669
Citation 1

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Observational data, non-experimental research, endogeneity, omitted variables, simultaneity, measurement error, sample selection, treatment choice

2.

Sounds Like Success: The Influence of Vocal Features in Marketing Communications 

Number of pages: 107 Posted: 29 Oct 2025
Anne Hamby, Dennis Herhausen, Davide Orazi, Stephan Ludwig, Steven Pentland and Jochen Hartmann
Boise State University - College of Business & Economics, VU University Amsterdam, Monash University - Department of Marketing, Monash University, Boise State University and TUM School of Management,Technical University of Munich
Downloads 176

Abstract:

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Marketing Communications, Speech Acts, Vocal Features, Crowdfunding, Point-Of-Sale Advertising