author profile photo

Dennis Herhausen

VU University Amsterdam

De Boelelaan 1105

Amsterdam, ND North Holland 1081 HV

Netherlands

  • VU University Amsterdam

SCHOLARLY PAPERS

3

DOWNLOADS

873

TOTAL CITATIONS

1

Scholarly Papers (3)

Actions:
Email selected abstracts
1.

A Balanced Approach to the Endogeneity Dilemma in Marketing Research

UNSW Business School Research Paper Forthcoming
Number of pages: 86 Posted: 08 May 2025 Last Revised: 25 Mar 2026
Dennis Herhausen, Harald Van Heerde, Stephan Ludwig and Dhruv Grewal
VU University Amsterdam, University of New South Wales, Monash University and Babson College - Marketing Division
Downloads 641 (112,021)
Citation 1

Abstract:

Loading...

Observational data, non-experimental research, endogeneity, omitted variables, simultaneity, measurement error, sample selection, treatment choice

2.

Sounds Like Success: The Influence of Vocal Features in Marketing Communications 

Number of pages: 107 Posted: 29 Oct 2025
Anne Hamby, Dennis Herhausen, Davide Orazi, Stephan Ludwig, Steven Pentland and Jochen Hartmann
Boise State University - College of Business & Economics, VU University Amsterdam, Monash University - Department of Marketing, Monash University, Boise State University and TUM School of Management,Technical University of Munich
Downloads 171 (480,208)

Abstract:

Loading...

Marketing Communications, Speech Acts, Vocal Features, Crowdfunding, Point-Of-Sale Advertising

3.

From Insight to Impact: Closing the Marketing Science Value Chain with Interactive, Research-Driven Apps

Number of pages: 78 Posted: 05 Nov 2025
Konstantin Pikal, Francisco Villarroel Ordenes, Dennis Herhausen and Paolo Tamagnini
KEDGE Business School, Alma Mater Studiorum University of Bologna, VU University Amsterdam and Independent
Downloads 61 (1,010,164)

Abstract:

Loading...

Interactive Research-Driven Apps, Marketing Science Value Chain, Research-Practice Gap