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Paolo Tamagnini
Independent
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Scholarly Papers (1)
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From Insight to Impact: Closing the Marketing Science Value Chain with Interactive, Research-Driven Apps
Number of pages: 78
Posted: 05 Nov 2025
Konstantin Pikal
,
Francisco Villarroel Ordenes
,
Dennis Herhausen
and Paolo Tamagnini
KEDGE Business School, Alma Mater Studiorum University of Bologna, VU University Amsterdam and Independent
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Abstract:
Interactive Research-Driven Apps, Marketing Science Value Chain, Research-Practice Gap
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