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Francisco Villarroel Ordenes

Alma Mater Studiorum University of Bologna

Bologna

Italy

  • Alma Mater Studiorum University of Bologna

SCHOLARLY PAPERS

2

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177

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Scholarly Papers (2)

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1.

Using Traditional Text Analysis and Large Language Models in Service Failure and Recovery

Conditionally Accepted at Journal of Service Research
Number of pages: 17 Posted: 14 Apr 2025
Francisco Villarroel Ordenes, Grant M. Packard, Jochen Hartmann and Davide Proserpio
Alma Mater Studiorum University of Bologna, York University - Schulich School of Business, TUM School of Management,Technical University of Munich and Marshall School of Business - University of Southern California
Downloads 116 (640,165)

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Service Failure and Recovery, Text Mining, NLP, Language Theory, Large Language Models (LLMs), Machine Learning

2.

From Insight to Impact: Closing the Marketing Science Value Chain with Interactive, Research-Driven Apps

Number of pages: 78 Posted: 05 Nov 2025
Konstantin Pikal, Francisco Villarroel Ordenes, Dennis Herhausen and Paolo Tamagnini
KEDGE Business School, Alma Mater Studiorum University of Bologna, VU University Amsterdam and Independent
Downloads 61 (1,010,164)

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Interactive Research-Driven Apps, Marketing Science Value Chain, Research-Practice Gap