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Verena Schoenmüller

University of Basel

Petersplatz 1

Basel, CH-4003

Switzerland

  • University of Basel

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

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1.

Brand Authenticity: Towards a Deeper Understanding of its Conceptualization and Measurement

Advances in Consumer Research, Vol. 40, 2012
Number of pages: 10 Posted: 28 Feb 2014
Manfred Bruhn, Verena Schoenmüller, Daniela Schäfer and Daniel Heinrich
University of Basel, University of Basel, University of Basel and Technische Universität Braunschweig
Downloads 7,724 (2,263)

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brand authenticity, scale development, construct measurement

2.

We Look Like What We Like

Columbia Business School Research Paper (forthcoming)
Number of pages: 72 Posted: 18 May 2026
Jochen Hartmann, Verena Schoenmüller, Yonat Zwebner, Jacob Goldenberg and Oded Netzer
TUM School of Management,Technical University of Munich, University of Basel, Arison School of Business, Reichman University - Interdisciplinary Center (IDC) Herzliyah and Columbia University - Columbia Business School, Marketing
Downloads 24 (1,518,554)

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face analysis, deep learning, brand preferences, social media mining