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Keno Tetzlaff

University of Hamburg

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Language of Images: Classifying Marketing Images with Transformers and Vision Language Models

Number of pages: 51 Posted: 28 Sep 2022 Last Revised: 08 Dec 2025
Keno Tetzlaff, Maximilian Witte, Jochen Hartmann and Mark Heitmann
University of Hamburg, University of Hamburg - Faculty of Business Administration, TUM School of Management,Technical University of Munich and University of Hamburg
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visual marketing, automated image classification, vision language models, vision transformers, convolutional neural networks, generative ai, GenAI