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Garrett Johnson

Boston University

595 Commonwealth Avenue

Boston, MA 02215

United States

  • Boston University

SCHOLARLY PAPERS

3

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1,039

TOTAL CITATIONS

17

Scholarly Papers (3)

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1.

Privacy-Enhanced versus Traditional Retargeting: Ad Effectiveness in an Industry-Wide Field Experiment

Number of pages: 36 Posted: 08 Nov 2024
Shunto Kobayashi, Garrett Johnson and Zhengrong Gu
Boston University - Questrom School of Business, Boston University and Boston University - Questrom School of Business
Downloads 835 (72,701)

Abstract:

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privacy, online advertising, privacy-enhancing technologies, ad effectiveness

2.

Can Privacy Technologies Replace Cookies? Ad Revenue in a Field Experiment

Downloads 159 (230,418)

Can Privacy Technologies Replace Cookies? Ad Revenue in a Field Experiment

CESifo Working Paper No. 11931
Number of pages: 31 Posted: 25 Jun 2025
Zhengrong Gu, Garrett Johnson and Shunto Kobayashi
Boston University - Questrom School of Business, Boston University and Boston University - Questrom School of Business
Downloads 159 (469,070)

Abstract:

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privacy, online advertising, privacy-enhancing technologies, online content

3.

Economic Research on Privacy Regulation: Lessons from the GDPR and Beyond

NBER Working Paper No. w30705
Number of pages: 38 Posted: 05 Dec 2022 Last Revised: 15 Jun 2023
Garrett Johnson
Boston University
Downloads 46 (1,109,210)
Citation 17

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