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Shunto Kobayashi

Boston University - Questrom School of Business

595 Commonwealth Avenue

Boston, MA MA 02215

United States

  • Boston University - Questrom School of Business

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

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1.

The Impact of Privacy Protection on Online Advertising Markets

Number of pages: 55 Posted: 18 Feb 2021 Last Revised: 25 Mar 2026
Miguel Alcobendas, Shunto Kobayashi, Ke Shi and Matthew Shum
Yahoo! Research, Boston University - Questrom School of Business, Shanghai Jiao Tong University (SJTU) - Shanghai Advanced Institute of Finance (SAIF) and California Institute of Technology (Caltech)
Downloads 1,405 (34,548)

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privacy, online advertising, third-party cookies, Privacy Sandbox, structural estimation, auctions with entry

2.

Privacy-Enhanced versus Traditional Retargeting: Ad Effectiveness in an Industry-Wide Field Experiment

Number of pages: 36 Posted: 08 Nov 2024
Shunto Kobayashi, Garrett Johnson and Zhengrong Gu
Boston University - Questrom School of Business, Boston University and Boston University - Questrom School of Business
Downloads 835 (72,701)

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privacy, online advertising, privacy-enhancing technologies, ad effectiveness

3.

Can Privacy Technologies Replace Cookies? Ad Revenue in a Field Experiment

Downloads 326 (230,418)

Can Privacy Technologies Replace Cookies? Ad Revenue in a Field Experiment

Boston University Questrom School of Business Research Paper No. 5284526
Number of pages: 29 Posted: 13 Jun 2025
Zhengrong Gu, Garrett Johnson and Shunto Kobayashi
Boston University - Questrom School of Business, Boston University - Questrom School of Business and Boston University - Questrom School of Business
Downloads 167 (448,643)

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privacy, online advertising, privacy-enhancing technologies, online content

Can Privacy Technologies Replace Cookies? Ad Revenue in a Field Experiment

CESifo Working Paper No. 11931
Number of pages: 31 Posted: 25 Jun 2025
Zhengrong Gu, Garrett Johnson and Shunto Kobayashi
Boston University - Questrom School of Business, Boston University and Boston University - Questrom School of Business
Downloads 159 (469,070)

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privacy, online advertising, privacy-enhancing technologies, online content