Shunto Kobayashi

Boston University - Department of Marketing

United States

SCHOLARLY PAPERS

2

DOWNLOADS

1,379

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

The Impact of Privacy Protection on Online Advertising Markets

Number of pages: 41 Posted: 18 Feb 2021 Last Revised: 12 Oct 2023
Miguel Alcobendas, Shunto Kobayashi, Ke Shi and Matthew Shum
Yahoo! Research, Boston University - Department of Marketing, California Institute of Technology (Caltech) and California Institute of Technology (Caltech)
Downloads 1,110 (39,046)

Abstract:

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privacy, online advertising, third-party cookies, Privacy Sandbox, California Consumer Privacy Act, structural estimation, auctions with entry

2.

Privacy-Enhanced versus Traditional Retargeting: Ad Effectiveness in an Industry-Wide Field Experiment

Number of pages: 36
Shunto Kobayashi, Garrett Johnson and Zhengrong Gu
Boston University - Department of Marketing, Boston University and Boston University - Questrom School of Business
Downloads 269

Abstract:

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privacy, online advertising, privacy-enhancing technologies, ad effectiveness