Keyi Jiang

Peking University, Guanghua School of Management, Students

Beijing

China

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Tell Me What You Imagine: An Empirical Examination of Consumer Imagery

Posted: 21 Feb 2025 Last Revised: 31 May 2025
Keyi Jiang and Yingjie Zhang
Peking University, Guanghua School of Management, Students and Peking University - Guanghua School of Management

Abstract:

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consumer imagery, fragrance industry, consumer reviews