default author photo

Jessica Aschemann-Witzel

Aarhus University

Nordre Ringgade 1

DK-8000 Aarhus C, 8000

Denmark

  • Aarhus University

SCHOLARLY PAPERS

2

DOWNLOADS

90

TOTAL CITATIONS

0

Scholarly Papers (2)

Actions:
Email selected abstracts
1.

Tipping the Next Customer on the Shoulder? A Segmentation Study and Discussion of Targeted Marketing to Further Plant-Rich Dietary Transition

Number of pages: 43 Posted: 01 Mar 2023
Jessica Aschemann-Witzel, Maartje D.G.H. Mulders, Meike Janssen and Federico J.A. Perez-Cueto
Aarhus University, Aarhus University, Copenhagen Business School and Umeå University
Downloads 90 (742,061)

Abstract:

Loading...

Consumer behaviour, Plant based food, sustainability, Segmentation, Social network, Tipping point

2.

Reduction of Meat Consumption in Households by Engaging in a Plant-Based Eating ‘Challenge’

15TH PANGBORN SENSORY SCIENCE SYMPOSIUM - MEETING NEW CHALLENGES IN A CHANGING WORLD (PSSS 2023):G07
Posted: 24 Aug 2023
Alice Grønhøj, Jessica Aschemann-Witzel, Catalin Stancu and Maartje D.G.H. Mulders
affiliation not provided to SSRN, Aarhus University, affiliation not provided to SSRN and Aarhus University

Abstract:

Loading...