Meike Janssen

Copenhagen Business School

Solbjerg Plads 3

Frederiksberg C, DK - 2000

Denmark

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Tipping the Next Customer on the Shoulder? A Segmentation Study and Discussion of Targeted Marketing to Further Plant-Rich Dietary Transition

Number of pages: 43 Posted: 01 Mar 2023

Jessica Aschemann-Witzel, Maartje D.G.H. Mulders, Meike Janssen and Federico J.A. Perez-Cueto

Aarhus University, Aarhus University, Copenhagen Business School and Umeå University

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