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Behnaz ghiasvand

Shahid Beheshti University

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Case Study on the Relationship between the Legitimacy of a Brand and the Loyalty of Its Customers

International Conference on Banking, Finance and Investment, 2023
Number of pages: 4 Posted: 15 Mar 2023
Behnaz ghiasvand, Atenaz Nourian and Mahnaz Moghadam
Shahid Beheshti University, Shahid Beheshti University and Shahid Beheshti University
Downloads 65 (916,100)

Abstract:

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Majid, Brand, Trust, Customer Loyalty, Sport, Behavior