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Yi Li

Xidian University

Xi'an Chang'an two hundred ten National Road

Xian

China

SCHOLARLY PAPERS

1

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23

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Scholarly Papers (1)

1.

Evaluating the Moderated Mediation Effects Of Switching Costs in the Link between Social Capital and NPD Performance

Number of pages: 34 Posted: 04 Apr 2023
Xidian University, Qatar University, Xi'an Jiaotong University (XJTU) and Xidian University
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Abstract:

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Social capital, New product development (NPD), performance, Switching costs, Moderated mediation analysis, China