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Gang Li

Xi'an Jiaotong University (XJTU)

SCHOLARLY PAPERS

4

DOWNLOADS

37

TOTAL CITATIONS

0

Scholarly Papers (4)

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1.

Evaluating the Moderated Mediation Effects Of Switching Costs in the Link between Social Capital and NPD Performance

Number of pages: 34 Posted: 04 Apr 2023
Yi Li, Nelson Ndubisi, Gang Li and Jinpeng Xu
Xidian University, Qatar University, Xi'an Jiaotong University (XJTU) and Xidian University
Downloads 23 (1,436,435)

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Social capital, New product development (NPD), performance, Switching costs, Moderated mediation analysis, China

2.

Blessing or Curse? The Role of Paid Consulting Services in Online Retail

Number of pages: 1 Posted: 01 Jul 2026
Xu Cao, Gang Li, Xiajun Amy Pan and Chuangyin Dang
Xi'an Jiaotong University (XJTU), Xi'an Jiaotong University (XJTU), University of Florida - Warrington College of Business Administration and City University of Hong Kong (CityU)
Downloads 14

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product fit uncertainty, information acquisition, online retail, fit revelation, game theory

3.

Consumer Consent Right, Third-party Data Sharing, and Platform Advertising

Posted: 17 Sep 2025
Xuanqi Chen, Gang Li, Yulan Wang and Juan Feng
Xi'an Jiaotong University (XJTU) - School of Management, Xi'an Jiaotong University (XJTU), Hong Kong Polytechnic University and Tsinghua University

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Consumer Privacy, Consent Right, Targeted Advertising, Content Platform, Game Theory

4.

Strategic Frills and Traffic Allocation in Online Rating Systems

Number of pages: 1
Yanru Liu, Wang Xiaoyu, Gang Li and Yulan Wang
Hong Kong Polytechnic University - Department of Logistics and Maritime Studies, affiliation not provided to SSRN, Xi'an Jiaotong University (XJTU) and Hong Kong Polytechnic University
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rating, traffic allocation strategy, signaling, game theory