Joana Cosme Fernandes

Ericsson Telecommunications

Business Controller

Edificio D. Henrique

Quinta de Fonte

Sao Paulo, SP

Brazil

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The Serpval Scale: A Multi-Item Scale for Measuring Service Personal Values

FEUNL Working Paper No. 423
Number of pages: 23 Posted: 15 Feb 2006
Joana Cosme Fernandes and Luis Filipe Lages
Ericsson Telecommunications and New University of Lisbon
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Citation 3

Abstract:

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Services Management, Services Marketing, Personal Values, Measurement, SERPVAL Scale