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Araya Inkum

Faculty of Business Administration, Rajamangala University of Technology Thanyaburi, Thailand

Rangsit-Nakhonnayok Rd. (Klong6), Thanyaburi

Pathum Thani 12110

Thailand

  • Faculty of Business Administration, Rajamangala University of Technology Thanyaburi, Thailand

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คุณค่าตราสินค้าและส่วนประสมการตลาดที่มีผลต่อการตัดสินใจซื้อซ้าผลิตภัณฑ์น้าพริกเผาไทยของผู้ประกอบการร้านอาหารตามสั่ง ในเขตอาเภอเมืองและอาเภอคลองหลวง จังหวัดปทุมธานี (Influence of Brand Equity and Marketing Mix on Cooked-to-Order Restaurant Operator's Decision to Repurchase Thai Chili Paste Products in Muang District and Khlong Luang District in Pathum Thani Province)

Journal of Interdisciplinary Research: Graduate Studies, Vol. 11, No. 2
Number of pages: 12 Posted: 07 Aug 2023
Krisada Chienwattanasook, Kittiporn Jinphra, Wipattra Thiangmak and Araya Inkum
Faculty of Business Administration, Rajamangala University of Technology Thanyaburi, Thailand, Faculty of Business Administration, Rajamangala University of Technology Thanyaburi, Thailand, Faculty of Business Administration, Rajamangala University of Technology Thanyaburi, Thailand and Faculty of Business Administration, Rajamangala University of Technology Thanyaburi, Thailand
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Brand Value, Marketing Mix, Repurchase Decision