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Yuan Sun
Zhejiang Gongshang University
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Scholarly Papers (1)
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1.
Live-Streaming vs. Traditional E-Commerce: Unveiling the Sales and Product Return Advantages of Brand Live Streaming
Number of pages: 34
Posted: 26 Nov 2024
Justin Tian
, Yuan Sun and
Liangfei Qiu
University of Florida - Warrington College of Business Administration, Zhejiang Gongshang University and University of Florida - Warrington College of Business Administration
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Abstract:
e-commerce, product returns, live stream, online platforms
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