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Nuria Recuero-Virto

Universidad Complutense de Madrid (UCM)

SCHOLARLY PAPERS

37

DOWNLOADS

1,513

TOTAL CITATIONS

8

Scholarly Papers (37)

1.

Residents’ attitude as determinant of tourism sustainability. The case of Trujillo

María Francisca Blasco López, Nuria Recuero Virto, Joaquín Aldas Manzano, Jesús García-Madariaga Miranda, Residents' attitude as determinant of tourism sustainability: The case of Trujillo, Journal of Hospitality and Tourism Management, Volume 35, 2018, Pages 36-45, ISSN 1447-6770, https://do
Number of pages: 11 Posted: 25 Oct 2023
Universidad Complutense de Madrid (UCM), Universidad Complutense de Madrid (UCM), University of Valencia - Faculty of Economics and Universidad Complutense Madrid
Downloads 141 (524,371)

Abstract:

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2.

The Influence of Museum User Generated Content to Improve the Experience Design

User Generated Content Contribution to Museum Experience Design
Number of pages: 23 Posted: 08 Jul 2024
Jonatan Gómez Punzón and Nuria Recuero-Virto
Independent and Universidad Complutense de Madrid (UCM)
Downloads 122 (608,822)
Citation 1

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3.

Do isolated Packaging variables influence consumers' attention and preferences?

Physiology & Behavior, Volume 200, 2019, Pages 96-103, ISSN 0031-9384, https://doi.org/10.1016/j.physbeh.2018.04.030.
Number of pages: 8 Posted: 21 Oct 2023
Universidad Complutense de Madrid (UCM), Universidad Complutense Madrid, Universidad Complutense Madrid and Universidad Complutense Madrid
Downloads 119 (604,538)

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4.

Exploring Patient Loyalty in Telemedicine through Bibliometric Analysis and Future Horizons

Number of pages: 36 Posted: 21 Nov 2024
Nuria Recuero-Virto
Universidad Complutense de Madrid (UCM)
Downloads 113 (630,858)

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Telemedicine, loyalty, telehealth, ehealth, telecare, mhealth, bibliometric analysis

5.

Culinary destination enchantment: The strategic interplay of local gastronomy in regional tourism development

Number of pages: 15 Posted: 10 Jan 2025
Nuria Recuero-Virto
Universidad Complutense de Madrid (UCM)
Downloads 97 (709,832)
Citation 1

Abstract:

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Food tourism, Gastronomy, Culinary tourism, Place-branding, Tourist experience, Grounded theory, Basque country, Sensory experiences

6.

Residents' perceived benefits as catalysts for sustainable tourism

Number of pages: 33 Posted: 10 Jan 2025
Nuria Recuero-Virto
Universidad Complutense de Madrid (UCM)
Downloads 89 (747,755)

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Perceived benefits, sustainability, residents, support for tourism, community involvement

7.

Forecasting the Next Revolution: Food Technology’s Impact on Consumers' Acceptance and Satisfaction

British Food Journal, January 2020 (forthcoming)
Number of pages: 71 Posted: 09 Jul 2024
Nuria Recuero-Virto and Cristina Valilla
Universidad Complutense de Madrid (UCM) and Universidad Complutense Madrid
Downloads 84 (777,583)
Citation 1

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8.

How can European museums reach sustainability?

Recuero Virto, N., Blasco López, M.F. and San-Martín, S. (2017), "How can European museums reach sustainability?", Tourism Review, Vol. 72 No. 3, pp. 303-318. https://doi.org/10.1108/TR-03-2017-0038
Number of pages: 18 Posted: 21 Oct 2023
Nuria Recuero-Virto and Maria Francisca Blasco
Universidad Complutense de Madrid (UCM) and Universidad Complutense de Madrid (UCM)
Downloads 83 (783,685)
Citation 2

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9.

The Role of Authenticity, Involvement and Experience Quality in Heritage Destinations

Tourism & Management Studies, volume 20, issue 3, 2024[10.18089/tms.20240306]
Number of pages: 13 Posted: 17 Mar 2026
Akdeniz University, Universidad Complutense de Madrid (UCM), Akdeniz University and Universidad Complutense de Madrid (UCM)
Downloads 74 (951,658)

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Authenticity, Involvement, Destination Image, Experience Quality, Satisfaction, Side (Turkey) Autenticidad, Involucración, Imagen del Destino, Calidad de la Experiencia, Satisfacción, Side (Turquía)

10.

Reimagining Tourism Events: Spain's Preparation for the Return of a Healthier Breed of Tourists

Digital Transformation and Innovation in Tourism Events, June 2022
Number of pages: 8 Posted: 29 Sep 2023
Nuria Recuero-Virto
Universidad Complutense de Madrid (UCM)
Downloads 53 (1,063,489)
Citation 1

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11.

Willingness to Pay More: The Quest for Superstar Museums

Academica Turistica, Year 14, No. 1, June 2021
Number of pages: 14 Posted: 23 Oct 2023
Nuria Recuero-Virto, Francisca Blasco and Juan Antonio Mondejar
Universidad Complutense de Madrid (UCM), Universidad Complutense Madrid and University of Castilla-La Mancha
Downloads 51 (1,052,702)

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12.

Facebook’s power: Factors influencing followers’ visit intentions

Blasco-Lopez, F., Recuero Virto, N., Aldas Manzano, J. and Cruz Delgado, D. (2019), "Facebook’s power: factors influencing followers’ visit intentions", Spanish Journal of Marketing - ESIC, Vol. 23 No. 1, pp. 95-117. https://doi.org/10.1108/SJME-06-2018-0032
Number of pages: 25 Posted: 25 Oct 2023
Universidad Complutense de Madrid (UCM), Universidad Complutense Madrid, affiliation not provided to SSRN and Universidad Politécnica de Victoria
Downloads 48 (1,086,013)

Abstract:

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13.

Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi

Number of pages: 16 Posted: 10 Jan 2025
Nuria Recuero-Virto
Universidad Complutense de Madrid (UCM)
Downloads 43 (1,170,409)

Abstract:

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visit intention, brand extension attitude, perceived fit, brand image, perceived brand localness

14.

Identifying Motivations of Archaeological Sites Visitors (La identificación de motivaciones de los visitantes de los sitios arqueológicos)

La identificación de motivaciones de los visitantes de los sitios arqueológico Cuadernos de Estudios Empresariales DOI: 10.5209/rev_CESE.2011.v21.41529
Number of pages: 18 Posted: 21 Oct 2023
Universidad Complutense de Madrid (UCM), Universidad Complutense de Madrid (UCM) and Universidad Complutense Madrid
Downloads 42 (1,157,785)

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15.

Students Shaping Their Future: Virtual Reality Interactive Exercises to Engage In For Learning

COVID-19 and the Tourism Industry Sustainability, Resilience and New Directions, 2022
Number of pages: 20 Posted: 29 Sep 2023
Nuria Recuero-Virto
Universidad Complutense de Madrid (UCM)
Downloads 38 (1,209,354)

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16.

Food Tourism to Revitalize the Basque Country

Recuero-Virto, N., & Arróspide, C. V. (2024). Food tourism to revitalize the Basque Country. Heliyon, e31279. https://doi.org/10.1016/j.heliyon.2024.e31279
Number of pages: 46 Posted: 28 Jun 2024
Nuria Recuero-Virto and Cristina Valilla
Universidad Complutense de Madrid (UCM) and Universidad Complutense Madrid
Downloads 36 (1,236,159)

Abstract:

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Food tourism; sensory experience ; safety perceptions; theory planned behaviour; sustainability

17.

Unveiling the Instagram effect: Decoding factors influencing visiting intentions of superstar Spanish museums

Number of pages: 16 Posted: 10 Jan 2025
Nuria Recuero-Virto
Universidad Complutense de Madrid (UCM)
Downloads 35 (1,249,711)

Abstract:

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Visiting intentions, Instagram, museum, SOR, tam

18.

Knocking on the Doors of Perception: Neuroacoustics in Marketing and Tourism. A Comparative Systematic Literature Review and Bibliometric Analyses

https://doi.org/10.32038/mbr.2025.12.01.03
Number of pages: 31 Posted: 22 Jul 2025
Nuria Recuero-Virto and Manuel Recuero
Universidad Complutense de Madrid (UCM) and Universidad Politécnica de Madrid
Downloads 31 (1,304,549)

Abstract:

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Sound, Sonic Branding, Acoustic Signals, Music, Sensory Marketing

19.

Del aula a la ciencia: cómo publicar innovación docente con investigación cualitativa 

Number of pages: 16 Posted: 17 Sep 2025
Nuria Recuero-Virto
Universidad Complutense de Madrid (UCM)
Downloads 30 (1,318,317)

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innovación docente, investigación cualitativa, educación superior, metodología educativa, publicación científica

20.

Local Food Shopping: Factors Affecting Users’ Behavioural E-Loyalty

Blasco Lopez MF, Recuero Virto N, San-Martín S. Local Food Shopping: Factors Affecting Users’ Behavioural E-Loyalty. Administrative Sciences. 2018; 8(3):47. https://doi.org/10.3390/admsci8030047
Number of pages: 20 Posted: 25 Oct 2023
Nuria Recuero-Virto
Universidad Complutense de Madrid (UCM)
Downloads 30 (1,318,317)

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21.

Lessons from Lockdown: Are Students Willing to Repeat the Experience of Using Interactive Smartboards?

International Journal of Emerging Technologies in Learning (iJET), Vol. 15, No. 24, 2020
Number of pages: 8 Posted: 29 Sep 2023
Nuria Recuero-Virto and Maria Francisca Blasco
Universidad Complutense de Madrid (UCM) and Universidad Complutense de Madrid (UCM)
Downloads 23 (1,411,822)
Citation 2

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22.

Telemedicine apps and their Influence on the Tourism Industry. A Qualitative Study

Number of pages: 35 Posted: 17 Mar 2026
Antonio Carrera and Nuria Recuero-Virto
Universidad Complutense Madrid and Universidad Complutense de Madrid (UCM)
Downloads 22 (1,448,301)

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Apps, Telemedicine, Mobile Health, Healthcare Safety, Tourism, Technology Adoption

23.

A sustainable market-oriented approach: Permanent and second home residents' perceptions in a nature-based destination

Number of pages: 21 Posted: 24 Jul 2025
Nuria Recuero-Virto
Universidad Complutense de Madrid (UCM)
Downloads 21 (1,436,435)

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Sustainable tourism, permanent residents, second homeowners, support for tourism, community involvement, perceived benefits

24.

Robots, Artificial Intelligence, and Service Automation to the Core: Remastering Experiences at Museums

Number of pages: 16 Posted: 16 Mar 2026
Nuria Recuero-Virto
Universidad Complutense de Madrid (UCM)
Downloads 18 (1,481,165)

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25.

Optimizing Website Quality: The Case of Two Superstar Museum Websites

Number of pages: 44 Posted: 16 Mar 2026
Nuria Recuero-Virto
Universidad Complutense de Madrid (UCM)
Downloads 15 (1,509,872)

Abstract:

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26.

Status of the Application of Immersive Technologies in Tourism Research

Journal of Tourism and Heritage Research (2025), vol.8, nº 4, pp. 36-66
Number of pages: 31 Posted: 17 Mar 2026
Nuan Bo and Nuria Recuero-Virto
Universidad Complutense de Madrid (UCM) and Universidad Complutense de Madrid (UCM)
Downloads 14 (1,534,404)

Abstract:

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Augmented reality, virtual reality, mixed reality, tourism, bibliometric analysis

27.

Lean on Insight: Bibliometric Analysis of Trust and Fake Reviews

Redmarka. Revista de Marketing Aplicado, volume 29, issue 2, 2025[10.17979/redma.2025.29.2.12535]
Number of pages: 19 Posted: 17 Mar 2026
Nuria Recuero-Virto
Universidad Complutense de Madrid (UCM)
Downloads 10 (1,548,648)

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fake reviews, online reviews, trust, systematic literature review, bibliometric analysis Resumen

28.

Research Note: Evaluating Student Acceptance of Google Jamboard During the COVID-19 Pandemic via the TAM Framework

Number of pages: 4 Posted: 19 Mar 2026
Nuria Recuero-Virto and Maria Francisca Blasco
Universidad Complutense de Madrid (UCM) and Universidad Complutense de Madrid (UCM)
Downloads 9 (1,548,648)

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Edtech

29.

Market Orientation: Finding a New Roadmap for Sustainable Archaeological Sites

TOURISMOS: AN INTERNATIONAL MULTIDISCIPLINARY JOURNAL OF TOURISM Volume 14, Number 1, pp. 236-256 2020
Number of pages: 22 Posted: 16 Mar 2026
Universidad Complutense de Madrid (UCM), Universidad Complutense de Madrid (UCM), Universidad Complutense Madrid and University of Valencia - Faculty of Economics
Downloads 9 (1,548,648)

Abstract:

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30.

Facebook’s Power: Factors Influencing Followers’ Visit Intentions

Balisages, volume 2, 2021[10.35562/balisages.499]
Number of pages: 23 Posted: 16 Mar 2026
Nuria Recuero-Virto
Universidad Complutense de Madrid (UCM)
Downloads 8 (1,555,090)

Abstract:

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Facebook, Visit Intention, Museum Generated Content, Perceived Customer Service, Perceived Information Quality

31.

The impact of next-generation B5G/6G networks on immersive VR and mobile live sports viewing experiences

Number of pages: 10 Posted: 04 May 2026
Nuria Recuero-Virto, mary grace burkett and ARUN PREM
Universidad Complutense de Madrid (UCM), Complutense University of Madrid and affiliation not provided to SSRN
Downloads 5 (1,575,921)

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O3, O30, O33, O36, L96: Innovation: Research and Development Technological Change Intellectual Property Rights: General Open Innovation Telecommunications B5G 6G Immersive streaming Virtual reality Mobile experience User perception Flow experience, technology, 6g

32.

Tourism Talent Shortage in the Fourth Industrial Revolution

Posted: 21 Nov 2024
Nuria Recuero-Virto
Universidad Complutense de Madrid (UCM)

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Tourism workforce, Future of work, Tourism employees, Training

33.

The Role of UGC (User-Generated Content) Data for Collaborative Learning: Identifying Tourism Hot Topics During the Pandemic

COVID-19 and a World of Ad Hoc Geographies, Forthcoming
Posted: 29 Sep 2023
Nuria Recuero-Virto
Universidad Complutense de Madrid (UCM)

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34.

Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment

Front. Psychol., 12 May 2020 Sec. Organizational Psychology Volume 11 - 2020 | https://doi.org/10.3389/fpsyg.2020.00760
Posted: 26 Sep 2023
Nuria Recuero-Virto
Universidad Complutense de Madrid (UCM)

Abstract:

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35.

INFORME/RESUMEN. Identificación de las motivaciones de los visitantes de sitios arqueológicos.

Number of pages: 7
Nuria Recuero-Virto
Universidad Complutense de Madrid (UCM)
Downloads 0

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Marketing del Patrimonio Cultural, Comportamiento del Turista, Turismo Arqueológico, Motivaciones Push y Pull, Gestión de Yacimientos, Cadena de Valor Sostenible

36.

ppt. Archaeological tourism: Looking for 
visitor loyalty drivers

Number of pages: 5
Nuria Recuero-Virto
Universidad Complutense de Madrid (UCM)
Downloads 0

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Service experience, new service bonds, perceived value, behavioural loyalty, archaeological site

37.

SUMMARY. PPT. The cornerstones of museum performance. A cross-national analysis. 

Number of pages: 5
Nuria Recuero-Virto and Maria Francisca Blasco
Universidad Complutense de Madrid (UCM) and Universidad Complutense de Madrid (UCM)
Downloads 0

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Museum performance, market orientation, innovation, top management, multi-group, cross-national analysis

Other Papers (1)

Total Downloads: 18
1.

La “s” oculta de la Marca España: Turismo de shopping

La “s” oculta de la Marca España: Turismo de shopping Distribución y consumo nº 137 2015 - Vol. II
Number of pages: 9 Posted: 21 Oct 2023
Nuria Recuero-Virto
Universidad Complutense de Madrid (UCM)
Downloads 18

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