Ermira Zifla

University of New Hampshire

15 College Road

Durham, NH 03824

United States

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Not Just for Fun: The Effect of Pseudo-Reviews on Consumer Behavior

Number of pages: 37 Posted: 03 Oct 2023

Ermira Zifla, Sunil Wattal, David Schuff and Susan M. Mudambi

University of New Hampshire, Temple University - Department of Management Information Systems, Independent and Fox School of Business, Temple University

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