Alex Yao

San Diego State University

San Diego, CA 92182-0763

United States

  • San Diego State University

SCHOLARLY PAPERS

1

DOWNLOADS

0

TOTAL CITATIONS

0

Scholarly Papers (1)

Actions:
Email selected abstracts
1.

Coach vs. Goldlion: The Effect of Socially- versus Personally-Oriented Motives on Consumer Preference for Foreign and Domestic Masstige Brands in Emerging Markets

Zhang, Zhe, Alex Yao, and Zhiyong Yang; “Coach vs. Goldlion: The Effect of Socially- versus Personally-Oriented Motives on Consumer Preference for Foreign and Domestic Masstige Brands in Emerging Markets,” Journal of International Marketing, Forthcoming
Posted: 04 Dec 2023
Zhe Zhang, Alex Yao and Zhiyong Yang
Western University, Canada, San Diego State University and Miami University of Ohio

Abstract:

Loading...

masstige brand, country-of-origin, socially-oriented motives, personally-oriented motives, price elasticity