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Linking CIO–CMO Communication and Product Innovation via VCE Engagement: A Moderated Mediation Study

Wang, Li, Chunyang Tong, and Zhiyong Yang (2023), “Linking CIO–CMO Communication and Product Innovation via VCE Engagement: A Moderated Mediation Study,” British Journal of Management, 34(1), 259–279.
Posted: 04 Dec 2023
Independent, Tongji University and Miami University of Ohio

Abstract:

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CIO–CMO communication; product innovation; virtual customer environment; marketing–IT integration policies; market uncertainty