Jingyun Hu

Clemson University

101 Sikes Ave

Clemson, SC 29634

United States

SCHOLARLY PAPERS

2

DOWNLOADS

131

TOTAL CITATIONS

0

Scholarly Papers (2)

1.

Boosting Livestream Sales: Can New Partnerships Make a Difference?

Number of pages: 42 Posted: 20 Dec 2023
Jingyun Hu and Anqi (Angie) Wu
Clemson University and Florida International University (FIU) - College of Business
Downloads 131 (464,200)

Abstract:

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Livestreaming, Influencer, Online Social Networks, Social Ties, Empirical Analysis

2.

Navigating Product Diversification in Live Streaming E-Commerce: Evidence from Douyin

Posted: 12 Sep 2024
Jingyun Hu, Yi Gao and Keran Zhao
Clemson University, Texas Tech University - Rawls College of Business and Pennsylvania State University - Department of Supply Chain & Information Systems

Abstract:

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