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Rui Guo
Nanjing University
Nanjing
China
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Nanjing University
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Scholarly Papers (1)
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1.
Optimal Dynamic Advertising Policy Considering Consumer Ad Fatigue
Number of pages: 32
Posted: 14 Dec 2023
Rui Guo and
Zhengrui Jiang
Nanjing University and The Chinese University of Hong Kong, Shenzhen
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Abstract:
goodwill, advertising, ad fatigue, optimal control
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