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Zipei Lu
University of Maryland - Robert H. Smith School of Business
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University of Maryland - Robert H. Smith School of Business
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Scholarly Papers (1)
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1.
AI for Customer Journeys: A Transformer Approach
Journal of Marketing Research, 0[
10.1177/00222437251347268
]
Number of pages: 50
Posted: 07 Jan 2024
Last Revised: 08 Oct 2025
Zipei Lu and
P.K. Kannan
University of Maryland - Robert H. Smith School of Business and - Robert H. Smith School of Business
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Abstract:
Customer Journey, Transformer, CRM
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