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Marnik Dekimpe
Independent
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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1.
How Brands can Capitalize on Retailers' Temporary Reward Programs
Number of pages: 66
Posted: 27 Aug 2025
Nick Bombaij
,
Sarah Gelper
and Marnik Dekimpe
University of Amsterdam - Amsterdam Business School, Independent and Independent
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Abstract:
Collaborative promotions, Reward programs, Brand manufacturers
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