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Marnik Dekimpe

Independent

SCHOLARLY PAPERS

1

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Scholarly Papers (1)

1.

How Brands can Capitalize on Retailers' Temporary Reward Programs

Number of pages: 66 Posted: 27 Aug 2025
Nick Bombaij, Sarah Gelper and Marnik Dekimpe
University of Amsterdam - Amsterdam Business School, Independent and Independent
Downloads 73 (970,490)

Abstract:

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Collaborative promotions, Reward programs, Brand manufacturers