Plantage Muidergracht 12
Amsterdam, 1018TV
Netherlands
University of Amsterdam - Amsterdam Business School
How racial minority representation in brand communication affects social media engagement
Minority Representation, Race, Brand Communication, Brand Morality, Brand Motive, Social Media Engagement
Collaborative promotions, Reward programs, Brand manufacturers
rebranding, store brands, profits, wholesale prices, synthetic difference-in-differences, retailing, supply-chain management
Retail Execution Shortfalls, Loyalty Programs, In-Store Marketing
