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Els Gijsbrechts
Tilburg University - Tilburg University School of Economics and Management
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Scholarly Papers (1)
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1.
Drivers and consequences of in-store promotion-execution shortfalls: Insights from a temporary loyalty program
Journal of Retailing (2026), https://doi.org/10.1016/j.jretai.2026.04.006
Number of pages: 52
Posted: 12 Sep 2025
Last Revised: 07 Jun 2026
Suzanne Bies
,
Nick Bombaij
,
Bart Bronnenberg
and Els Gijsbrechts
University of Amsterdam, University of Amsterdam - Amsterdam Business School, Tilburg University - Tilburg University School of Economics and Management and Tilburg University - Tilburg University School of Economics and Management
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Abstract:
Retail Execution Shortfalls, Loyalty Programs, In-Store Marketing
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