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Alicia C. Gómez Velázquez
ISM International School of Management
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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Green Marketing in der Kosmetikindustrie Auswirkungen der Verpackung auf Kundenwahrnehmung und Zahlungsbereitschaft (Green Marketing in Cosmetics -The Effects of Package Design on Consumer Preferences and the Willingness-to-Pay)
Number of pages: 23
Posted: 28 Jun 2024
Alicia C. Gómez Velázquez,
Jens Kai Perret
and
Audrey Mehn
ISM International School of Management, International School of Management and International School of Management
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852
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Abstract:
cosmetics industry, consumer preference, green marketing, green product policy, conjoint analysis
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