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Lusi Wu
University of Electronic Science and Technology of China (UESTC)
Professor
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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1.
Emotions that Sell: The Effects of Virtual Live Streamers' Emotional Diversity and Arousal on Sales
Posted: 02 Jan 2025
Han Cai
,
Krista J. Li
, Lusi Wu and
Jiaming Fang
University of Electronic Science and Technology of China (UESTC), Indiana University, University of Electronic Science and Technology of China (UESTC) and University of Electronic Science and Technology of China (UESTC)
Abstract:
Livestreaming e-commerce, Virtual streamer, Verbal emotion, Emotional diversity, Emotional arousal
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