Krista J. Li

Indiana University

Assistant Professor

107 S Indiana Ave

100 South Woodlawn

Bloomington, IN 47405

United States

http://kelley.iu.edu/faculty-research/faculty-directory/profile.cshtml?id=KJLI

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 44,564

SSRN RANKINGS

Top 44,564

in Total Papers Downloads

1,056

SSRN CITATIONS
Rank 45,689

SSRN RANKINGS

Top 45,689

in Total Papers Citations

4

CROSSREF CITATIONS

9

Scholarly Papers (9)

1.

Behavior-Based Pricing: An Analysis of the Impact of Peer-Induced Fairness

Number of pages: 37 Posted: 28 Mar 2015
Krista J. Li and Sanjay Jain
Indiana University and University of Texas at Dallas
Downloads 340 (96,440)
Citation 2

Abstract:

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Fairness; Behavior-Based Pricing; Dynamic Pricing; Game Theory; Behavioral Economics.

2.

COVID-19 Pandemic: Social Distancing, Public Policy, and Market Response

Number of pages: 19 Posted: 07 May 2020 Last Revised: 08 May 2020
Krista J. Li and Xi Li
Indiana University and City University of Hong Kong (CityUHK) - Faculty of Business
Downloads 294 (113,509)

Abstract:

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COVID-19 pandemic, coronavirus, social distancing, public policy

3.

Behavior-Based Pricing in Marketing Channels

Number of pages: 38 Posted: 15 Sep 2017 Last Revised: 26 Mar 2018
Krista J. Li
Indiana University
Downloads 176 (186,169)
Citation 1

Abstract:

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behavior-based pricing, dynamic pricing, marketing channels, game theory

4.

Quality Disclosure Under Consumer Loss Aversion

Number of pages: 74 Posted: 24 Mar 2020
jianqiang zhang and Krista J. Li
affiliation not provided to SSRN and Indiana University
Downloads 100 (288,564)

Abstract:

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loss aversion, quality disclosure, behavioral economics, game theory

5.

Behavior-Based Quality Discrimination

Number of pages: 28 Posted: 30 Aug 2019
Krista J. Li
Indiana University
Downloads 61 (384,397)

Abstract:

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behavior-based pricing, customer recognition, game theory, OM-marketing interface

6.

Status Goods and Vertical Line Extensions

Number of pages: 46 Posted: 26 Mar 2018
Krista J. Li
Indiana University
Downloads 47 (432,784)

Abstract:

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conspicuous consumption, status goods, vertical line extensions, status preferences

7.

Same or Different?: An Aesthetic Design Question

Number of pages: 39 Posted: 12 Jan 2019
Krista J. Li and Lucy Liu
Indiana University and Texas A&M University - Department of Marketing
Downloads 28 (518,173)

Abstract:

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product design, product differentiation, status goods, game theory, behavioral economics

8.

Transparency of Behavior-Based Pricing

Posted: 30 Aug 2019 Last Revised: 29 Apr 2020
Xi Li, Krista J. Li and Xin (Shane) Wang
City University of Hong Kong (CityUHK) - Faculty of Business, Indiana University and University of Western Ontario
Downloads 10 (633,280)

Abstract:

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behavior-based pricing, privacy, transparency, signaling, game theory

9.

Pricing and Product Design for Vice Goods: A Strategic Analysis

Posted: 15 Nov 2017
Sanjay Jain and Krista J. Li
University of Texas at Dallas and Indiana University

Abstract:

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Vice Goods; Behavioral Economics; Hyperbolic Discounting; Game Theory