Krista J. Li

Indiana University

Assistant Professor

107 S Indiana Ave

100 South Woodlawn

Bloomington, IN 47405

United States

http://kelley.iu.edu/facultyglobal/directory/FacultyProfile.cfm?netID=kjli

SCHOLARLY PAPERS

6

DOWNLOADS

554

CITATIONS
Rank 47,323

SSRN RANKINGS

Top 47,323

in Total Papers Citations

9

Scholarly Papers (6)

1.

Behavior-Based Pricing: An Analysis of the Impact of Peer-Induced Fairness

Number of pages: 37 Posted: 28 Mar 2015
Krista J. Li and Sanjay Jain
Indiana University and University of Texas at Dallas
Downloads 327 (91,125)

Abstract:

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Fairness; Behavior-Based Pricing; Dynamic Pricing; Game Theory; Behavioral Economics.

2.

Behavior-Based Pricing in Marketing Channels

Number of pages: 38 Posted: 15 Sep 2017 Last Revised: 26 Mar 2018
Krista J. Li
Indiana University
Downloads 163 (181,086)

Abstract:

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behavior-based pricing, dynamic pricing, marketing channels, game theory

3.

Status Goods and Vertical Line Extensions

Number of pages: 46 Posted: 26 Mar 2018
Krista J. Li
Indiana University
Downloads 40 (421,875)

Abstract:

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conspicuous consumption, status goods, vertical line extensions, status preferences

4.

Same or Different?: An Aesthetic Design Question

Number of pages: 39 Posted: 12 Jan 2019
Krista J. Li and Lucy Liu
Indiana University and Texas A&M University - Department of Marketing
Downloads 24 (495,861)

Abstract:

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product design, product differentiation, status goods, game theory, behavioral economics

5.

Pricing and Product Design for Vice Goods: A Strategic Analysis

Posted: 15 Nov 2017
Sanjay Jain and Krista J. Li
University of Texas at Dallas and Indiana University

Abstract:

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Vice Goods; Behavioral Economics; Hyperbolic Discounting; Game Theory

6.

The Effects of a Product's Aesthetic Design on Demand and Marketing Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

Forthcoming, Journal of Marketing
Posted: 04 Jan 2017
Purdue University, Indiana University, University of Kentucky - Gatton College of Business and Economics and University of California, Riverside - School of Business Administration

Abstract:

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Product Design, Aesthetic Design, Segment Prototypicality, Brand Consistency, Categorization, Marketing Mix Effects