1151 Richmond Street
Suite 2
London, Ontario N6A 5B8
Canada
University of Western Ontario
consumer-brand relationship, customer brand loyalty, brand relationship elasticity, meta-analysis, empirical generalizations, brand love, brand attachment, self-brand connection, brand identification, brand trust
Personalized pricing; positioning; competition
Creator economy, content creation, imitation, innovation, non-fungible token
behavior-based pricing, privacy, transparency, signaling, game theory
Supply chain, information transparency, information asymmetry, IT-based information sharing, verifiability.
Consumer-brand relationship, customer brand loyalty, country differences, culture, institutional moderators, meta-analysis, empirical generalizations
sharing economy, governance, trust, agency theory, social exchange theory
image, audio, wav2vec, transformer model, NFT, emotion model, pricing
Blockchain, supply chain, information, inventory
Revealed Preference, Product Review, Online Word-of-Mouth, Verified Purchase, Platform Strategy, Trust
