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Kelley Anderson
College of Charleston
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Scholarly Papers (1)
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1.
Subordinated Service Environments: How Branding Can Create Unintentional Service Exclusion
Journal of Services Marketing, volume 38, issue 8, 2024[
10.1108/JSM-01-2024-0022
]
Number of pages: 46
Posted: 04 Feb 2025
Kelley Anderson,
Deidre Popovich
,
Kellilynn M. Frias
and
Mikaela Trussell
College of Charleston, Texas Tech University - Rawls College of Business, American University and Texas Tech University
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Abstract:
service exclusion, brand inclusivity, healthcare, confusion, lack of belonging
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