4400 Massachusetts Ave, NW
Washington, DC 20016
United States
American University
Firm Strategy, Marketing, New Product Development
service exclusion, brand inclusivity, healthcare, confusion, lack of belonging
mixed methods, data triangulation, professional development, marketing research, collaboration
consumer decision making, healthcare, healthcare policy, pricing, price transparency
pain exchange, pain of paying, risk, psychological conflict, healthcare
gender well-being, consumer well-being, gender, gender experiences, transformative consumer research, music lyrics
market risk, new ventures, angel financing, macromarketing, entrepreneurship
cultural health capital, transnational healthcare, market choice, ethnosurvey
product-form strategy, know-how, components, systems, marketing of innovation, firm scope, marketing resources and capabilities, safeguarding
transaction cost economics, resource-based view, interorganizational relationships, pricing, branded components
