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M. Sivalingam

Vels Institute of Science, Technology & Advanced Stuides

Chennai

chennai, TN India 602105

India

SCHOLARLY PAPERS

1

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181

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0

Scholarly Papers (1)

1.

A Bibliometric Study on the Effect of Social Media Marketing Activities on Customer Brand Experience

Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024)
Number of pages: 10 Posted: 03 Jan 2025
M. Sivalingam, Anitha Kumari D and Jenifer Lawrence
Vels Institute of Science, Technology & Advanced Stuides, Vels Institute of Science, Technology & Advanced Stuides and Woldia University
Downloads 181 (426,635)

Abstract:

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Social Media, Social Media Marketing activities, Brand Loyalty. Brand Experience. Entertainment