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Anitha Kumari D

Vels Institute of Science, Technology & Advanced Stuides

Chennai

chennai, TN India 602105

India

  • Vels Institute of Science, Technology & Advanced Stuides

SCHOLARLY PAPERS

6

DOWNLOADS

810

TOTAL CITATIONS

1

Scholarly Papers (6)

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1.

Evaluating the Effects of Green Marketing on Brand Image and Consumer Purchase Intention

Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024)
Number of pages: 12 Posted: 06 Jan 2025
Devi M and Anitha Kumari D
Vels Institute of Science, Technology and Advanced Studies (VISTAS) and Vels Institute of Science, Technology & Advanced Stuides
Downloads 230 (331,797)
Citation 1

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Green marketing, Brand Image, consumer purchase intention

2.

Optimizing Workforce Management: Ai's Role in Logistics Industry 4.0 Transformation

Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024)
Number of pages: 11 Posted: 07 Jan 2025
Anitha Kumari D, S. Sudha, V. Vardhini and Manoj Govindaraj
Vels Institute of Science, Technology & Advanced Stuides, VELS Institute of Science, Technology & Advanced Studies (Formerly VELS University), VELS Institute of Science, Technology & Advanced Studies (Formerly VELS University) and VelTech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology
Downloads 184 (411,650)

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Human Resource, AI, Strategies, Challenges, Enhancement

3.

A Bibliometric Study on the Effect of Social Media Marketing Activities on Customer Brand Experience

Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024)
Number of pages: 10 Posted: 03 Jan 2025
M. Sivalingam, Anitha Kumari D and Jenifer Lawrence
Vels Institute of Science, Technology & Advanced Stuides, Vels Institute of Science, Technology & Advanced Stuides and Woldia University
Downloads 177 (426,635)

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Social Media, Social Media Marketing activities, Brand Loyalty. Brand Experience. Entertainment

4.

An Analysis on ESG Index on Investor Invesment of Firms & Stock Performance: Theoretical Perspective in Exploration of Overlap of ESG and Sustainable Development

Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024)
Number of pages: 13 Posted: 08 Jan 2025
Rajeswari S, Anitha Kumari D, Manoj Govindaraj and Jenifer Lawrence
Vels Institute of Science, Technology and Advanced Studies (VISTAS), Vels Institute of Science, Technology & Advanced Stuides, VelTech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology and Woldia University
Downloads 100 (689,572)

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ESG Considerations, Sustainable Development, Stakeholders theory, Institutional theory, Intersection

5.

Best Green Practices in Global Supply Chain Industry

Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024)
Number of pages: 7 Posted: 06 Jan 2025
S. Sudha, Anitha Kumari D, V. Vardhini and Jenifer Lawrence
Vels Institute of Science, Technology and Advanced Studies (VISTAS), Vels Institute of Science, Technology & Advanced Stuides, Vels Institute of Science, Technology and Advanced Studies (VISTAS) and Woldia University
Downloads 72 (860,052)

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Green supply chain practices, supply chain, Industry 4.0

6.

Responsible Success Practices Leading to Rise in Global Supply Chain Industry Through Modern and Triple-Bottom Sustainable Practices – A Bird’s View

Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024)
Number of pages: 11 Posted: 06 Jan 2025
S Sudha, Anitha Kumari D, Manoj Govindaraj and Jenifer Lawrence
Vels Institute of Science, Technology & Advanced Stuides, Vels Institute of Science, Technology & Advanced Stuides, VelTech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology and Woldia University
Downloads 47 (1,097,529)

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Supply chain practices, sustainability, UN sustainable goals