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Seranmadevi R

CHRIST (Deemed to be University)

Hosur Road

Dharmaram PO

Bengaluru, IN Karnataka 560029

India

  • CHRIST (Deemed to be University)

SCHOLARLY PAPERS

2

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259

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0

Scholarly Papers (2)

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1.

Advanced Data Science Techniques for Dynamic Optimization of Digital Marketing Campaigns: Leveraging Reinforcement Learning, NLP, and Gradient Boosting

Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024)
Number of pages: 11 Posted: 08 Jan 2025
Lakshminarayanan S, Seranmadevi R, Naresh Babu Muddangala, Susendiran S, S Shyam Sundar and B. Namasivayam
St. Joseph's Institute of Technology, CHRIST (Deemed to be University), VIT AP University, Sona College of Technology, Mohan Babu University and Koneru Lakshmaiah Education Foundation
Downloads 162 (469,621)

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Digital marketing optimization, Gradient Boosting, Reinforcement Learning, Natural Language Processing, SMOTE, customer segmentation, budget allocation, sentiment analysis, predictive modeling, Return on Ad Spend, class imbalance

2.

Leveraging Adaptive Supply Chain Management with Incremental Learning and Anomaly Detection

Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024)
Number of pages: 10 Posted: 07 Jan 2025
Seranmadevi R, G. Mariammal, Nitin Aggarwal, M. Jayanthi, Addis Worku and K.V.S. Praveena
CHRIST (Deemed to be University), PSNA College of Engineering and Technology, MFPS, K.S.R College of Engineering, Debre Tabor University Ethiopia and Vignan's Institute of Information Technology(A)
Downloads 97 (709,832)

Abstract:

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Anomaly Detection, Incremental Learning, Supply Chain Resilience, SHAP Explainability, Real-Time Supply Chain Analytics