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B. Namasivayam

Koneru Lakshmaiah Education Foundation

Vaddeswaram

Green Fields

Guntur, Andhra Pradesh 522502

India

  • Koneru Lakshmaiah Education Foundation

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Advanced Data Science Techniques for Dynamic Optimization of Digital Marketing Campaigns: Leveraging Reinforcement Learning, NLP, and Gradient Boosting

Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024)
Number of pages: 11 Posted: 08 Jan 2025
Lakshminarayanan S, Seranmadevi R, Naresh Babu Muddangala, Susendiran S, S Shyam Sundar and B. Namasivayam
St. Joseph's Institute of Technology, CHRIST (Deemed to be University), VIT AP University, Sona College of Technology, Mohan Babu University and Koneru Lakshmaiah Education Foundation
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Abstract:

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Digital marketing optimization, Gradient Boosting, Reinforcement Learning, Natural Language Processing, SMOTE, customer segmentation, budget allocation, sentiment analysis, predictive modeling, Return on Ad Spend, class imbalance