Zhen Chen

Tianjin University

92, Weijin Road

Nankai District

Tianjin, 300072

China

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Utilizing Concept-Stage Word-of-Mouth for Early Sales Forecast

Number of pages: 27 Posted: 07 Mar 2025

Yong Liu, Zhen Chen and Pei Huang

University of Arizona, Tianjin University and Fudan University - School of Management

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