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Jingzhi Zhang

Monash University

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Scholarly Papers (1)

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Multimodal Information Overload in Crowdfunding: Unraveling the Impact of the Multimodal Interface on Campaign Success

Number of pages: 33 Posted: 19 Jun 2025
Hui Yuan, Jingzhi Zhang, Wei Xu and Liangfei Qiu
Shanghai International Studies University, Monash University, Renmin University of China - School of Information and University of Florida - Warrington College of Business Administration
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Abstract:

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Crowdfunding Decision, Inverted U-shaped Relationship, Multimodal Design, Information Overload, Crowdfunding Operations