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Julián Andrés Díaz Tautiva

Independent

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Integrating Neuroscience into B2B Sales Research: Foundations, Frontiers, And Expert Directions

Posted: 19 Sep 2025
Jorge Bullemore-Campbell and Julián Andrés Díaz Tautiva
Universidad de los Andes, Chile - ESE Business School and Independent

Abstract:

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Business-To-Business, Neuroscience, Neuromarketing, Interdisciplinary Field, Sales Paradigms