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Tung-Ju Wu
Harbin Institute of Technology
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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1.
Interaction between online retail platforms' private label brand introduction and manufacturers' channel selection
Journal of Retailing and Consumer Services, volume 84, 2025[
10.1016/j.jretconser.2024.104208
]
Number of pages: 56
Posted: 16 Oct 2025
Qihuan Chu
,
Ziqiong Zhang
, Tung-Ju Wu and
Zili Zhang
Harbin Institute of Technology, Harbin Institute of Technology, Harbin Institute of Technology and Harbin Institute of Technology
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Abstract:
Private label brand, Dual-channel, Channel selection, Pricing strategy
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