Yipeng Liu

University of Florida - Warrington College of Business Administration

Gainesville, FL 32611

United States

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Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty

Number of pages: 49 Posted: 14 Sep 2007 Last Revised: 29 Jul 2012
Hsing Kenneth Cheng and Yipeng Liu
University of Florida - Warrington College of Business and University of Florida - Warrington College of Business Administration
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Abstract:

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Software free trial, time-locked free trial, experience goods, network effect, information goods