Korby Satow

Verizon

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Switching from Second-Price to First-Price Auctions in Online Display Advertising: Evidence from Yahoo

Number of pages: 10

Miguel Alcobendas, Korby Satow, Sean Quick and Mariarosa Bonatesta

Yahoo! Research, Verizon, Verizon and Verizon

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Korby Satow

Verizon

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Scholarly Papers (1)

Switching from Second-Price to First-Price Auctions in Online Display Advertising: Evidence from Yahoo

Abstract: