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Mariarosa Bonatesta
Verizon
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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1.
Switching from Second-Price to First-Price Auctions in Online Display Advertising: Evidence from Yahoo
Number of pages: 10
Miguel Alcobendas
,
Korby Satow
,
Sean Quick
and Mariarosa Bonatesta
Yahoo! Research, Verizon, Verizon and Verizon
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