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Malmarugan Devanathan

Independent

SCHOLARLY PAPERS

8

DOWNLOADS

145

TOTAL CITATIONS

0

Scholarly Papers (8)

1.

Referral Marketing in Management Education: An Overview

SCMS Indian Journal of Management 2008
Number of pages: 130 Posted: 09 Dec 2022
Malmarugan Devanathan
Independent
Downloads 71 (867,774)

Abstract:

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Referral, Management, Education

2.

A Study on Service Quality Dimensions and Service Gap in Information Technology with Respect to Customer Loyalty in Banking

KOREA REVIEW OF INTERNATIONAL STUDIES, Volume 15 | Issue 41 | Dec 2022
Number of pages: 12 Posted: 13 Jun 2023 Last Revised: 17 May 2024
Independent, Independent, Independent, Independent, Independent and Independent
Downloads 42 (1,157,785)

Abstract:

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Service Quality Dimensions, Service Gap, Information Technology, Customer Loyalty, Banking Sector

3.

Online for Apparal Customer Smile

SCMS Journal of Indian Management January March 2009
Number of pages: 6 Posted: 09 Dec 2022
Malmarugan Devanathan
Independent
Downloads 32 (1,290,922)

Abstract:

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Online Apparal

4.

Critical Thinking Skills Development among Students for Enhancing Critical Writing Skills: A Review

Technoarete Transactions on Language and Linguistics, Vol. 1, Issue 1, January 2022
Posted: 26 May 2023
Malmarugan Devanathan
Independent

Abstract:

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Blended learning model, communication skills, critical thinking, learning management, and thinking skills

5.

Impact of Corporate Governance Policies of India on Industrial Management in India: A Review of MNC’S in India

Technoarete Transactions on Advances in Social Sciences and Humanities Vol-1, Issue-1, September 2021
Posted: 15 May 2023
Malmarugan Devanathan
Independent

Abstract:

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Keywords Corporate Governance, Governance Policies, Industrial Management, MNC, Securities Contracts (Regulation) Act, 1956

6.

Predictor Model in Consumer Shopping by Vending Machines- The Indian Context

International Journal of Application or Innovation in Engineering & Management (IJAIEM) Web Site: www.ijaiem.org Email: editor@ijaiem.org Volume 8, Issue 8, August 2019 ISSN 2319 - 4847
Posted: 19 Jan 2023 Last Revised: 07 Feb 2023
Malmarugan Devanathan
Independent

Abstract:

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7.

Influential Power of 'Word of Mouth' for Purchase of Sarees

Indian Journal of Marketing Volume 38, Issue 6, June 2008
Posted: 09 Dec 2022 Last Revised: 07 Apr 2023
Malmarugan Devanathan
Independent

Abstract:

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WoM, Sarees

8.

Factors Influencing Online Shopping – An Exploratory Review in the Indian Perspective

IPASJ International Journal of Computer Science (IIJCS) 2019
Malmarugan Devanathan
Independent

Abstract:

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Online Shopping,Variables, Factor Analysis, Scale Development